Older Consumers in Malaysia

Housing Preferences of Older Consumers

Threat Perception in Older Customers Threat Perception in Older Consumers 1 Running head: THREAT PERCEPTION IN OLDER CONSUMERS Do Older Consumers Feel More Vulnerable? The Impact of Secondary Control Processes on Threat Perception

Previous research indicates that older consumers have a reduced capacity to engage in primary control behaviors that involve active responses to counteract threats, and thus compensate with secondary control processes that involve perceiving negative events as less threatening. Two studies were conducted to examine secondary control processes in older vs. younger consumers in relation to produc...

Cognition, Persuasion and Decision Making in Older Consumers

Older adults constitute a rapidly growing demographic segment, but relatively little is known about them within consumer contexts: how they process information, respond to persuasive messages, and make decisions. We discuss extant findings from consumer behavior and related disciplines (e.g., cognitive psychology, neuroscience, social psychology, gerontology) as they pertain to the effects of a...

Plasma Fractionation in Malaysia

Family Support and Loneliness among Older Persons in Multiethnic Malaysia

This study investigates factors affecting older persons' state of loneliness in multiethnic Malaysia using data from the 2004 Malaysian Population and Family Survey, the first nationally representative sample in Malaysia. The study sample was extracted to include Malays, Chinese, Indians and other Indigenous groups aged 60 and above, and who had children (n = 1791). Cross tabulations and ordina...